More than trees

In 2017, wildfires destroyed over a million hectares of forest in BC, making it the worst wildfire season in the province’s history. To get our message to resonate with British Columbians, we tapped into a common thread that’s woven into the core of the province’s culture: a love of the outdoors.

Art Director


Agency: Camp Pacific
CW: Luke Devlin
Film: Suneeva
Director: Jason Van Bruggen
Photographer: Bill Hawley
Producer: Ann Rubenstein

Government of BC 


Applied Arts